About
Hi, I'm Alecx. I turn business opportunities into clear, measurable impact.
Maybe my parents were onto something when they added that extra "c" to my name—Customer Experience (CX) was always where I was headed. Growing up, I wanted to be a chef. Cooking taught me early on that great experiences don't happen by accident; they are crafted with intention, empathy, and a deep curiosity about what brings people joy. That same instinct drives my work in UX leadership today.
With over nine years leading UX in large-scale retail, I bridge the gap between what users need and what the business requires, using data-driven experimentation to build experiences that resonate and deliver results. Throughout my tenure at DSW, I scaled a high-performing design team, unified complex digital ecosystems, and cultivated a culture grounded in technical mastery, curiosity, and empathy. Now, I'm focused on continuing to grow as a leader, and proving just how transformative great experience design can be.
Experience
DSW
Senior Manager, UX
Aug 2024 – Jan 2026
Led UX strategy and oversaw the execution of 100+ annual A/B tests. Optimized DesignOps by unifying creative workflows to boost cross-functional efficiency, while advocating for multi-brand accessibility and AI/LLM integrations.
Manager, UX
Mar 2023 – Aug 2024
Defined UX roadmaps by translating user data and competitive analysis into design priorities. Architected a multi-brand, token-based design system that streamlined development. Recruited and mentored a high-performing UX team focused on technical mastery and user-centric culture.
Supervisor, UX
Sept 2021 – Mar 2023
Directed UX strategy for migrating our separate brand websites to a unified backend, improving our ability to cascade features and fixes. Established user research standards that influenced the product roadmap. Implemented a centralized traffic system to optimize project throughput and cross-functional visibility.
UX Designer
Jan 2020 – Sept 2021
Led UX/UI design for a foundational CMS and widget library, delivering comprehensive documentation and partner training to ensure best-practice standards. Utilized Agile methodologies to create wireframes, prototypes, and MVP solutions that shaped future product direction.
Digital Designer
July 2017 – Jan 2020
Produced cohesive visual designs and led digital creative execution for major seasonal and loyalty marketing campaigns. Redesigned early digital component systems and templates to significantly improve design team workflow efficiency.
WD Partners
May 2016 – August 2016
Origo Branding Company
Graphic Design Intern
January 2016 – April 2016
Education
BFA, Advertising & Graphic Design, Cum Laude
2013 – 2017
What I value
Be kind, be true, be you.
Our system combines speed, flexibility, and powerful automation tools into one seamless workflow designed for modern teams.
Empower the team
Our system combines speed, flexibility, and powerful automation tools into one seamless workflow designed for modern teams.
Deliver results
Our system combines speed, flexibility, and powerful automation tools into one seamless workflow designed for modern teams.
Lead with empathy
Our system combines speed, flexibility, and powerful automation tools into one seamless workflow designed for modern teams.
How I think
Question the new shiny thing
Our system combines speed, flexibility, and powerful automation tools into one seamless workflow designed for modern teams.
Intuition is underrated
Our system combines speed, flexibility, and powerful automation tools into one seamless workflow designed for modern teams.
Be curious
Our system combines speed, flexibility, and powerful automation tools into one seamless workflow designed for modern teams.
Everyone is a creative
Our system combines speed, flexibility, and powerful automation tools into one seamless workflow designed for modern teams.
Off the clock
Outside of work, you can usually find me exploring the local food scene with my wife, attending concerts, or checking out Renaissance fairs. We’re also parents to a black pug named Edgar Allan Pug (who is just as dramatic as his name implies). Next up: we’re planning our first trip to South Korea to experience its food, culture, and design.
